/* Services page: service index, per-service sections, sample media frames, "which do I need" helper. */

.svc, .which { scroll-margin-top: 96px; }

/* ================= service index (jump links) ================= */
.svc-index-wrap { padding-top: 0; }
.svc-index { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0.85rem; }
.svc-index a {
  display: grid; grid-template-columns: auto 1fr; grid-template-areas: "n ic" "b b" "s s"; align-items: center; gap: 0.2rem 0.75rem;
  height: 100%; padding: 1.25rem 1.25rem 1.4rem; border-radius: var(--r-lg); background: var(--bg-2); box-shadow: inset 0 0 0 1px var(--line);
  transition-property: translate, box-shadow, background-color; transition-duration: 0.35s; transition-timing-function: var(--ease);
}
.svc-index a:hover { translate: 0 -3px; background: var(--bg-3); box-shadow: var(--shadow-1), inset 0 0 0 1px rgba(47, 216, 255, 0.35); }
.si-n { grid-area: n; font-size: 0.82rem; font-weight: 700; color: var(--ink-3); font-variant-numeric: tabular-nums; }
.si-ic { grid-area: ic; justify-self: end; display: grid; place-items: center; width: 40px; height: 40px; border-radius: 12px; color: var(--cyan); background: var(--cyan-soft); box-shadow: inset 0 0 0 1px rgba(47, 216, 255, 0.25); }
.si-ic svg { width: 20px; height: 20px; }
.svc-index b { grid-area: b; margin-top: 1.4rem; font-size: 1.05rem; font-weight: 800; line-height: 1.25; letter-spacing: -0.01em; }
.svc-index small { grid-area: s; font-size: 0.88rem; color: var(--ink-3); line-height: 1.4; }

/* ================= service anatomy ================= */
.svc-split { align-items: start; }
.svc-blocks { display: grid; gap: 2rem; margin-top: clamp(2rem, 4vw, 2.75rem); }
.svc-block h3 { margin-bottom: 0.8rem; font-size: 1.08rem; font-weight: 800; letter-spacing: -0.01em; line-height: 1.3; }
.svc-block .link-arrow { min-height: 40px; margin-top: 0.75rem; }

.steps-mini { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.85rem; counter-reset: s; color: var(--ink-2); line-height: 1.55; }
.steps-mini li { position: relative; padding-left: 2.65rem; counter-increment: s; }
.steps-mini li::before {
  content: counter(s); position: absolute; left: 0; top: 0; display: grid; place-items: center; width: 28px; height: 28px; border-radius: 50%;
  font-size: 0.82rem; font-weight: 800; color: var(--cyan); background: var(--cyan-soft); box-shadow: inset 0 0 0 1px rgba(47, 216, 255, 0.25); font-variant-numeric: tabular-nums;
}
.steps-mini b { color: var(--ink); font-weight: 700; }

.deliv { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.6rem; color: var(--ink-2); line-height: 1.5; }
.deliv li { position: relative; padding-left: 1.95rem; }
.deliv li::before {
  content: ""; position: absolute; left: 0; top: 0.15rem; width: 20px; height: 20px; border-radius: 50%; background: var(--cyan-soft)
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 12 12'%3E%3Cpath d='M2.5 6.2 5 8.5l4.5-5' fill='none' stroke='%232fd8ff' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center no-repeat;
}

/* full-width band layout (social + web) */
.band { background: var(--bg-2); box-shadow: inset 0 1px 0 var(--line), inset 0 -1px 0 var(--line); }
.band-head { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(1.5rem, 5vw, 5rem); align-items: end; margin-bottom: clamp(2rem, 4vw, 3.25rem); }
.band-head .lede { margin-top: 0; }
.band-cols { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(1.75rem, 3.5vw, 3rem); margin-top: clamp(2.5rem, 5vw, 3.75rem); }

/* ================= sample media frame =================
   concentric radii: frame 32 / pad 10 -> frame-in 22 */
.frame { position: relative; display: grid; gap: 10px; margin: 0; padding: 10px; border-radius: var(--r-xl); background: var(--bg-3); box-shadow: var(--shadow-2), inset 0 0 0 1px var(--line); }
.band .frame { background: #10131b; }
.frame-tag {
  justify-self: start; display: inline-flex; align-items: center; gap: 0.5rem; margin: 4px 4px 0; padding: 0.35rem 0.8rem; border-radius: 999px;
  font-size: 0.76rem; font-weight: 700; color: var(--ink-2); background: rgba(7, 8, 13, 0.55); box-shadow: inset 0 0 0 1px var(--line-2);
}
.frame-tag::before { content: ""; width: 7px; height: 7px; border-radius: 50%; box-shadow: inset 0 0 0 1.5px var(--ink-3); }
.frame-in { position: relative; border-radius: 22px; background: var(--bg); box-shadow: inset 0 0 0 1px var(--line); overflow: hidden; }
.frame-sticky { position: sticky; top: 104px; }

/* reels: frame-in 22 / pad 12 -> reel 10 */
.reels { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; padding: 34px 12px; align-items: center; }
.reel { position: relative; aspect-ratio: 9 / 16; border-radius: 10px; overflow: hidden; box-shadow: inset 0 0 0 1px var(--line); }
.r1 { background: radial-gradient(80% 55% at 30% 25%, rgba(47, 216, 255, 0.32), transparent 70%), linear-gradient(165deg, #12304a, #0a111d); }
.r2 { translate: 0 -18px; background: radial-gradient(70% 55% at 70% 30%, rgba(122, 92, 255, 0.38), transparent 70%), linear-gradient(165deg, #1d1840, #0b0c18); }
.r3 { background: radial-gradient(75% 60% at 40% 70%, rgba(10, 123, 214, 0.45), transparent 70%), linear-gradient(165deg, #0f1a33, #090c15); }
.reel-bar { position: absolute; left: 8px; right: 8px; top: 8px; height: 3px; border-radius: 2px; background: rgba(255, 255, 255, 0.22); overflow: hidden; }
.reel-bar i { display: block; height: 100%; background: #fff; transform-origin: 0 50%; scale: 0.35 1; }
.r1 .reel-bar i { animation: reel-play 6s linear infinite; }
@keyframes reel-play { from { scale: 0 1; } to { scale: 1 1; } }
.reel-play { position: absolute; left: 50%; top: 46%; translate: -50% -50%; width: clamp(30px, 3.4vw, 42px); aspect-ratio: 1; border-radius: 50%; background: rgba(255, 255, 255, 0.16); box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.25); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); }
.reel-play::after { content: ""; position: absolute; inset: 32% 28% 32% 38%; background: #fff; clip-path: polygon(0 0, 100% 50%, 0 100%); }
.reel-cap { position: absolute; left: 9px; right: 9px; bottom: 10px; display: grid; gap: 5px; }
.reel-cap b { font-size: clamp(0.66rem, 0.9vw, 0.8rem); font-weight: 800; line-height: 1.2; }
.reel-cap i { display: block; height: 5px; border-radius: 3px; background: rgba(255, 255, 255, 0.22); }
.reel-cap i + i { width: 60%; }

/* calendar: frame-in 22 / pad 8 -> day 14 / pad 6 -> post 8 */
.cal { display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 8px; padding: 8px; }
.cal-day { display: grid; align-content: start; gap: 6px; min-height: 236px; padding: 6px; border-radius: 14px; background: rgba(255, 255, 255, 0.02); box-shadow: inset 0 0 0 1px var(--line); }
.cal-d { padding: 4px 4px 2px; font-size: 0.75rem; font-weight: 700; color: var(--ink-3); }
.post { display: grid; gap: 5px; min-height: 72px; align-content: start; padding: 9px; border-radius: 8px; }
.post em { font-style: normal; font-size: 0.75rem; font-weight: 700; color: var(--ink); }
.post i { display: block; height: 5px; border-radius: 3px; background: rgba(255, 255, 255, 0.2); }
.post i + i { width: 65%; }
.t-reel { background: rgba(47, 216, 255, 0.13); box-shadow: inset 0 0 0 1px rgba(47, 216, 255, 0.3); min-height: 96px; }
.t-photo { background: rgba(122, 92, 255, 0.15); box-shadow: inset 0 0 0 1px rgba(122, 92, 255, 0.3); }
.t-story { background: rgba(255, 255, 255, 0.06); box-shadow: inset 0 0 0 1px var(--line-2); }
.t-reply { background: transparent; box-shadow: inset 0 0 0 1px var(--line); min-height: 52px; }
.t-reply em { color: var(--ink-2); }

/* ad: frame-in 22 / pad 12 -> ad card 10 (media full-bleed, clipped) */
.ad-stage { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 14px; align-items: center; padding: 12px; }
.ad { border-radius: 10px; overflow: hidden; background: #0e1119; box-shadow: inset 0 0 0 1px var(--line-2); }
.ad-top { display: flex; align-items: center; gap: 0.6rem; padding: 0.7rem; }
.ad-top b { display: block; font-size: 0.82rem; font-weight: 700; line-height: 1.2; }
.ad-top small { display: block; font-size: 0.7rem; color: var(--ink-3); line-height: 1.2; }
.ad-av { display: grid; place-items: center; flex: none; width: 32px; height: 32px; border-radius: 50%; font-size: 0.68rem; font-weight: 800; color: var(--cyan); background: var(--cyan-soft); }
.ad-media { position: relative; aspect-ratio: 4 / 5; background: radial-gradient(70% 50% at 65% 30%, rgba(47, 216, 255, 0.28), transparent 70%), radial-gradient(60% 50% at 20% 80%, rgba(122, 92, 255, 0.25), transparent 70%), linear-gradient(170deg, #16243c, #0a0e18); }
.ad-media p { position: absolute; left: 12px; right: 12px; bottom: 12px; font-size: clamp(0.95rem, 1.4vw, 1.15rem); font-weight: 800; line-height: 1.15; letter-spacing: -0.015em; }
.ad-foot { display: flex; align-items: center; justify-content: space-between; gap: 0.75rem; padding: 0.7rem; }
.ad-foot > span:first-child { display: grid; gap: 5px; flex: 1; }
.ad-foot i { display: block; height: 5px; border-radius: 3px; background: rgba(255, 255, 255, 0.18); }
.ad-foot i + i { width: 60%; }
.ad-cta { flex: none; padding: 0.45rem 0.8rem; border-radius: 999px; font-size: 0.75rem; font-weight: 800; color: #00131c; background: var(--cyan); }

.trail { list-style: none; margin: 0; padding: 0 0.5rem; display: grid; }
.trail li { position: relative; padding: 0.6rem 0 0.6rem 1.6rem; }
.trail li:not(.is-last)::before { content: ""; position: absolute; left: 4.5px; top: 1.45rem; bottom: -0.35rem; width: 1px; background: var(--line-2); }
.tr-dot { position: absolute; left: 0; top: 0.95rem; width: 10px; height: 10px; border-radius: 50%; background: var(--bg-3); box-shadow: inset 0 0 0 1.5px var(--cyan); }
.is-last .tr-dot { background: var(--cyan); }
.trail b { display: block; font-size: 0.86rem; font-weight: 700; line-height: 1.3; }
.trail small { display: block; font-size: 0.74rem; color: var(--ink-3); line-height: 1.3; }

/* browser + mini phone */
.browser { background: #0b0d14; }
.br-bar { display: flex; align-items: center; gap: 12px; padding: 10px 14px; background: rgba(255, 255, 255, 0.03); box-shadow: inset 0 -1px 0 var(--line); }
.br-dots { display: flex; gap: 6px; }
.br-dots i { width: 10px; height: 10px; border-radius: 50%; background: rgba(255, 255, 255, 0.14); }
.br-url { flex: 1; max-width: 320px; margin-inline: auto; padding: 0.3rem 0.9rem; border-radius: 999px; text-align: center; font-size: 0.74rem; color: var(--ink-3); background: rgba(255, 255, 255, 0.05); }
.br-page { padding: clamp(1rem, 3vw, 2.25rem) clamp(1rem, 3.5vw, 2.75rem) clamp(1.25rem, 3vw, 2.5rem); }
.bp-nav { display: flex; align-items: center; justify-content: space-between; gap: 1rem; }
.bp-logo { width: 84px; height: 10px; border-radius: 5px; background: rgba(255, 255, 255, 0.32); }
.bp-nav span { display: flex; gap: 14px; }
.bp-nav span i { width: 44px; height: 6px; border-radius: 3px; background: rgba(255, 255, 255, 0.14); }
.bp-btn { width: 76px; height: 24px; border-radius: 999px; background: var(--cyan-soft); box-shadow: inset 0 0 0 1px rgba(47, 216, 255, 0.3); }
.bp-hero { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(1rem, 3vw, 2.5rem); align-items: center; margin-block: clamp(1.5rem, 4vw, 3rem); }
.bp-h { display: block; width: 92%; height: clamp(12px, 2vw, 24px); margin-bottom: 10px; border-radius: 6px; background: rgba(255, 255, 255, 0.55); }
.bp-h.short { width: 58%; }
.bp-p { display: block; width: 80%; height: 7px; margin-bottom: 8px; border-radius: 4px; background: rgba(255, 255, 255, 0.15); }
.bp-cta { display: inline-block; margin-top: 12px; white-space: nowrap; padding: 0.5rem 1rem; border-radius: 999px; font-size: 0.75rem; font-weight: 800; color: #00131c; background: var(--cyan); }
.bp-img { aspect-ratio: 4 / 3; border-radius: 14px; background: radial-gradient(60% 60% at 60% 35%, rgba(47, 216, 255, 0.26), transparent 70%), linear-gradient(160deg, #182640, #0b0f1a); box-shadow: inset 0 0 0 1px var(--line); }
.bp-cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.bp-cards i { height: clamp(48px, 6vw, 84px); border-radius: 12px; background: rgba(255, 255, 255, 0.035); box-shadow: inset 0 0 0 1px var(--line); }

/* phone: 28 / pad 6 -> screen 22 */
.mini-phone { position: absolute; right: clamp(1.25rem, 6vw, 5rem); bottom: clamp(1rem, 3vw, 2.25rem); width: clamp(104px, 15vw, 190px); aspect-ratio: 9 / 19; padding: 6px; border-radius: 28px; background: #05060a; box-shadow: var(--shadow-2), inset 0 0 0 1px var(--line-2); }
.mp-screen { position: relative; display: flex; flex-direction: column; gap: 4px; height: 100%; padding: 2.1rem 0.7rem 0.7rem; border-radius: 22px; overflow: hidden; background: #0d1018; }
.mp-island { position: absolute; left: 50%; top: 8px; translate: -50% 0; width: 38%; height: 12px; border-radius: 999px; background: #000; }
.mp-screen .bp-h { height: 10px; margin-bottom: 4px; }
.mp-screen .bp-p { height: 5px; }
.mp-screen .bp-cta { align-self: start; margin-top: 6px; padding: 0.35rem 0.6rem; font-size: 0.6rem; }
.mp-img { flex: 1; margin-top: 10px; border-radius: 10px; background: radial-gradient(70% 60% at 50% 35%, rgba(122, 92, 255, 0.3), transparent 70%), linear-gradient(170deg, #1a2140, #0b0e18); }

/* ================= which do I need ================= */
.which-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.9rem; }
.which-list li {
  display: grid; grid-template-columns: 52px minmax(0, 1.5fr) minmax(0, 1fr); gap: clamp(1rem, 2.5vw, 2rem); align-items: center;
  padding: clamp(1.25rem, 2.5vw, 1.75rem); border-radius: var(--r-lg); background: var(--bg-2); box-shadow: inset 0 0 0 1px var(--line);
}
.w-n { display: grid; place-items: center; width: 52px; height: 52px; border-radius: 50%; font-size: 1.3rem; font-weight: 900; color: var(--cyan); box-shadow: inset 0 0 0 1px var(--line-2); font-variant-numeric: tabular-nums; }
.w-goal h3 { margin-bottom: 0.45rem; }
.w-goal p { max-width: 52ch; }
.w-mix { display: flex; flex-wrap: wrap; justify-content: flex-end; align-items: center; gap: 0.5rem; }
.w-label { width: 100%; text-align: right; font-size: 0.82rem; font-weight: 600; color: var(--ink-3); }
.mix {
  display: inline-flex; align-items: center; min-height: 40px; padding: 0.5rem 1rem; border-radius: 999px; font-size: 0.9rem; font-weight: 700;
  color: var(--ink); background: var(--cyan-soft); box-shadow: inset 0 0 0 1px rgba(47, 216, 255, 0.3);
  transition-property: background-color, box-shadow; transition-duration: 0.2s; transition-timing-function: var(--ease-ui);
}
.mix:hover { background: rgba(47, 216, 255, 0.2); box-shadow: inset 0 0 0 1px var(--cyan); }
.which-list .which-unsure { background: transparent; box-shadow: inset 0 0 0 1px var(--line-2); }

/* ================= next steps pair ================= */
.next-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; }
.next-card { display: grid; gap: 0.7rem; align-content: start; }
.next-card .link-arrow { margin-top: 0.6rem; min-height: 40px; }
.next-k { font-size: 0.86rem; font-weight: 700; color: var(--ink-3); }
.next-card.is-primary { background: radial-gradient(80% 120% at 100% 0%, rgba(10, 123, 214, 0.3), transparent 70%), var(--bg-2); }

/* ================= responsive ================= */
@media (max-width: 1100px) {
  .svc-index { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 960px) {
  .frame-sticky { position: relative; top: auto; }
  .svc-flip > .frame { order: 2; }
  .band-head, .band-cols { grid-template-columns: 1fr; }
  .band-head { align-items: start; }
  .which-list li { grid-template-columns: 52px minmax(0, 1fr); }
  .w-mix { grid-column: 2; justify-content: flex-start; }
  .w-label { text-align: left; }
}
@media (max-width: 760px) {
  .next-pair { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
  .svc-index { grid-template-columns: 1fr; gap: 0.6rem; }
  .svc-index a { grid-template-columns: 40px 1fr; grid-template-areas: "ic b" "ic s"; gap: 0.1rem 0.9rem; padding: 0.9rem 1rem; }
  .si-n { display: none; }
  .si-ic { justify-self: start; }
  .svc-index b { margin-top: 0; font-size: 1rem; }
  .svc-index small { font-size: 0.84rem; }
  .reels { padding: 26px 10px; gap: 8px; }
  .r2 { translate: 0 -12px; }
  .cal { grid-template-columns: repeat(4, minmax(0, 1fr)); }
  .cal-day:nth-child(n + 5) { display: none; }
  .cal-day { min-height: 200px; }
  .ad-stage { grid-template-columns: 1fr; }
  .ad-media { aspect-ratio: 5 / 4; }
  .bp-nav span { display: none; }
  .bp-hero { grid-template-columns: 1fr; }
  .bp-img { display: none; }
  .bp-cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .bp-cards i:nth-child(3) { display: none; }
  .mini-phone { right: 14px; bottom: 14px; width: 96px; border-radius: 22px; padding: 5px; }
  .mp-screen { border-radius: 17px; padding: 1.6rem 0.55rem 0.55rem; }
  .mp-screen .bp-cta { padding: 0.3rem 0.55rem; font-size: 0.56rem; }
  .which-list li { grid-template-columns: 1fr; gap: 0.9rem; }
  .w-n { width: 40px; height: 40px; font-size: 1.05rem; }
  .w-mix { grid-column: auto; }
}
@media (prefers-reduced-motion: reduce) {
  .r1 .reel-bar i { animation: none; scale: 0.35 1; }
  .svc-index a:hover { translate: none; }
}